# Website audit client questionnaire

## Scope and owner

- Business and primary website: [complete]
- Decision-maker and implementation owner: [complete]
- Review date and agreed delivery date: [complete]
- Included domains, subdomains, markets and languages: [complete]
- Excluded systems or pages: [complete]
- Sample or full crawl: [complete]

## Business outcome

- Primary visitor task and conversion: [complete]
- Main products/services and priority pages: [complete]
- Problem to investigate and when it began: [complete]
- Revenue or lead baseline, source and date range: [complete or unavailable]
- Definition of a qualified enquiry: [complete]

## Changes and access

- Recent releases, redesigns, migrations or URL changes: [dates and details]
- CMS, hosting and analytics platform: [complete]
- Search Console and analytics access: [invite status; never paste passwords]
- Consent or tracking changes: [complete]
- Known outages, manual actions or indexing concerns: [evidence or unknown]
- Implementation constraints and available developer time: [complete]

## Evidence and agreement

- Authorised data sources and access duration: [complete]
- Permission for case-study publication: [not granted / agreed scope separately]
- Deliverables, exclusions and acceptance criteria: [complete]
- Follow-up verification date: [complete]